Privacy Policy

Lemonsqueezy Marketing Labs collects, uses, and protects personal data in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023 and associated DPDP Rules, 2025.

1. Information We Collect

We collect personal data to provide and improve our marketing services. This includes:

• Voluntarily Provided Data: Names, email addresses, phone numbers, and company details provided via contact forms or service inquiries.

• Automatically Collected Data: IP addresses, browser types, and device identifiers collected through website visits and tracking technologies.

• Client Data: Any personal information shared by our clients for the purpose of executing marketing campaigns (e.g., customer leads).

2. Purpose of Processing

We process data only for specified, lawful purposes:

• Service Delivery: Managing campaigns, analytics, and client communications.

• Direct Marketing: Sending newsletters or updates, subject to your explicit consent.

• Optimization: Analyzing website usage to improve user experience.

3. Consent and Your Rights

Under the DPDP Act, your data is processed based on explicit, informed, and unconditional consent. You (the "Data Principal") have the following rights:

• Right to Access: Request a summary of the personal data we hold and the identities of third parties with whom it has been shared.

• Right to Correction & Erasure: Request the update or deletion of inaccurate or unnecessary data.

• Right to Withdraw Consent: You may withdraw consent at any time; however, we may then be unable to provide certain services.

• Right to Nominate: Appoint another individual to exercise your rights in the event of death or incapacity.

4. Data Security and Retention

• Safeguards: We implement reasonable security measures, including encryption, access controls, and regular audits, to prevent unauthorized access or data breaches.

• Retention: We retain personal data only for as long as necessary to fulfill the intended purpose or comply with legal requirements.

• Breach Notification: In the event of a personal data breach, we will notify the Data Protection Board of India and affected individuals without delay.

5. Third-Party Sharing and Transfers

• Processors: We may engage third-party processors (e.g., cloud hosting, analytics) under strict contractual agreements ensuring they adhere to the same privacy standards.

• International Transfers: Data may be transferred outside India unless restricted by the Central Government, provided the destination ensures adequate protection.

6. Children’s Privacy

We do not knowingly collect or process data from individuals under the age of 18 without verifiable parental consent. Targeted advertising or behavioral monitoring of children is strictly prohibited.

7. Grievance Redressal

If you have concerns about your data, please contact our designated Grievance Officer:

• Email: contact@infolocus.in

• Response Time: We will address grievances within 90 days as per the timeline mandated by the DPDP Rules.

This policy is updated as of January 2026. Continued use of our services constitutes acceptance of these terms.